Work that moved beyond advice

Examples across product builds, validation work, AI workflows, and market tests where strategy turned into usable outputs.

Selected case studies

Validation

Firstfundex

Run A/B/C tests and strategy for the Indian market with a prop trading product before building the full product. In 10 days, analyzed the market, shaped the test strategy, built the validation surface, checked CAC, tested copy, and validated demand.

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Discovery and strategy

AI CRM for real estate agents

Real estate discovery and strategy for a new AI-first revenue stream. Defined a mobile-first CRM assistant for agents, framed the core problem around cognitive overload, shaped MVP scope around email and calendar ingestion, AI memory, Today View, and conversational CRM access, then created the validation and go-to-market path before product build.

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Voice AI platform

MyPitch B2B

Build a B2B platform for interviewing candidates with AI voice agents, helping companies save time, reduce hiring cost, and improve the candidate experience. The work proves practical experience with voice agents, interview flows, and hiring automation.

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Mobile app

Wellspeak

Reinvent the app using native Swift, prove demand, and increase revenue. Rebuilt from scratch in 5 days.

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Market validation

Reflect

Validate market demand and traffic cost with the customer. Designed and built the first product iteration in 10 days, then upgraded UI, UX, and conversation flows in 5 days after feedback.

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Product build

Worklayer app

Create a desktop workspace for AI-native product, planning, documentation, Claude, and Codex workflows.

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